¶ 1 Leave a comment on paragraph 1 0 ABSTRACT: This chapter deals with the change of identity on the web as a result of the assemblage of social software platforms, engines and users. It can be stated that major platforms for presenting the self online have developed over time: the homepage, the blog, the social networking profile and the lifestream. They each have their own specific way for presenting the self online. The advent of the search engine has had a major impact on both the construction and the presentation of the online identity. Search engines not only index the platforms on which identity is performed, but they also organize and construct identity online. They act as a central point where identity performance is indexed. Since identity construction and identity performance have significantly changed with the advent of these engines, identity must be reconsidered. It can be argued that the assembly of platform, engine and user has constructed a new type of identity: Identity 2.0. This type of identity, placed within the period of Web 2.0, is always under construction, never finished, networked, user-generated, distributed and persistent.
¶ 3 Leave a comment on paragraph 3 0 BIOGRAPHY: Anne Helmond is a New Media PhD candidate with the Digital Methods Initiative at the Mediastudies department at the University of Amsterdam. She graduated cum laude with a thesis on ‘Blogging for Engines. Blogs under the Influence of Software-Engine Relations.’ This research on the symbiotic relationship between blog software and search engines contributes to the existing research on blogs and blogging by framing it from a software-engine perspective and describing a different role of the blogger in this relationship.
¶ 4 Leave a comment on paragraph 4 0 It aims to contribute to the emerging field of Software Studies which addresses the role that software plays in our society. She recently participated in SoftWhere 2008, the Software Studies Workshop led by Noah Wardrip-Fruin and Lev Manovich at the University of San Diego and gave a lecture on software-engine relations at the HASTACII conference at UC Irvine. Anne continues her research on software-engine relations with the Digital Methods Initiative at the University of Amsterdam.
¶ 5 Leave a comment on paragraph 5 0 From 1999 – 2003 Anne studied at the Utrecht School of Arts where she received a Bachelor degree in Interaction Design and a Master degree in Interactive Multimedia. As a freelance photographer she works for VPRO 3VOOR12, the Institute of Network Cultures and covered various new media conferences such as New Cultural Networks, the Next Web and PICNIC. Her personal and professional pictures are located at Flickr.
¶ 6 Leave a comment on paragraph 6 0 Besides blogging on her personal blog about new media and software issues she previously blogged for the Blog Herald and still occasionally writes for the Masters of Media blog and the Next Web blog.